Our Family Business!
In his book “Our Family Business: The Great Art of Distributing Srila Prabhupada’s Books” veteran distributor Vaisesika Das shares the history, key principles and techniques of book distribution, drawing from a lifetime of experience.
Vaisesika, a disciple of Srila Prabhupada, is known for strategizing innovative ways to distribute his spiritual master’s books on spiritual knowledge, and for teaching these methods to devotees around the world.
Strategies For Success
The ISKCON spiritual community of three hundred families he developed in Silicon Valley, California is based on the study and distribution of Prabhupada’s books, and consistently ranks high amongst the list of small temples in these efforts.
A year and a half ago, after both senior ISKCON leaders from around the world, and trustees of the publishing company Bhaktivedanta Book Trust had requested him to share his knowledge and insight, Vaisesika sat down to write.
“It was great to consolidate all the things that I had learned throughout the years from mentors, and to dig deep and think about my own realizations, and how this service had actually molded my life,” he says.
Our Family Business is divided into four sections. The first, Chronicles, gives a basic history of book distribution in the Gaudiya Sampradaya, in Srila Prabhupada’s life, and in ISKCON up to his passing in 1977, describing how it got off the ground in the U.S. and spread all over the world.